When we first launched Ichybum Cream, more than a few people thought it was some sort of hoax or a joke.

But, chronic itching of the anus is a recognized medical condition called pruritus ani.

For the estimated 5 to 10% of the world’s population who suffer from it, it’s no laughing matter. It’s annoying, it’s frustrating and can be very embarrassing.

I should know. I suffered from it for more than 2 years.

And of course it’s not just embarrassing for the person who suffers from it. It used to drive my wife crazy when I used to scratch when we were out in public.

I tried using over-the-counter haemorrhoid creams and they gave me short term relief but didn’t solve the underlying problem.

Ichybum Cream is a perfect example of what we’re all about here at Dermoscribe. It’s not a homeopathic or organic or natural remedy, it’s not a secret formula we’ve been working on for years, but it contains anti-inflammatory and anti-fungal ingredients and is based on a formula that’s been prescribed by dermatologists around the world for decades.

So what you get delivered to your door, without the cost and embarrassment of a trip to the doctor, is what a dermatologist would typically prescribe for pruritus ani.

So does it work? Well let me answer that in 2 ways: First, less than a week after I started using it, I forgot to use it one day because the problem had gone.

Second, I know how Victor Kiam felt in the 1980’s when he liked his Remington shaver so much that he bought the company.

I am absolutely confident that for somebody with pruritus ani, if they use Ichybum Cream, it will work for them like it worked for me.

THE END (pardon the pun)

Hartley Sutcliffe
Chief Executive Officer, Dermoscribe

Dermatological Solutions Delivered to Your Door